Hawaii – Part 7 – Who Would You Rather… Fly?

So I’ve got a great idea to help Alaska Airlines to improve their marketing. My recommendation is to simply change the logo on their planes. Get rid of the old Eskimo man on the tail and replace him with someone or something more “attractive.”

Obviously Alaska Airlines specializes in flights to Alaska but let’s face it, who would you rather be with? An old Eskimo man who looks like he’s freezing….

OR…….

A young, attractive, beautiful woman with flowers in her long, thick hair? Hmm I wonder…

I know this idea may sound superficial and shallow, but it’s all about the marketing. You want to make your brand as attractive as possible and while the “Eskimo” may represent Alaska to a certain extent it doesn’t do much for the eye. Humans are visual and when we have something nice to look at it helps us remember it. This is exactly what you want when you brand your product. Therefore, I give Hawaiian Airlines a big thumbs up! OK marketing lesson complete!